MISSION LEAP FROG
Building a healthier global food system, with Africa leading the way.
Two different worlds. One shared vision.
Amos Leuka is a traditional Maasai man from rural Kenya: a teacher, cultural leader, and member of the Loita Council of Elders, dedicated to supporting and empowering Indigenous communities.
Tanya O'Callaghan is an internationally acclaimed rock musician from Ireland. She is a speaker, writer and passionate activist and advocate for environmental, animal and human rights.
Tanya and Amos come from opposite worlds, but they agree on one very important thing: what's on our plates decides what's left of our planet.
From the kitchen to the classroom they are on a mission to turn Africa’s innate food wisdom into a global movement.
Mission Leapfrog brings together Indigenous wisdom and modern plant-based solutions through educational seminars and community programs, for the health of people, animals, and the land we all share.
From Maasai villages in Kenya to the world's biggest stages: changing plates changes the world.
A continent at a turning point.
The Problem
Western fast food is moving in fast.
Ultra-processed food products are spreading rapidly across the continent.
Diet-related non-communicable diseases are rising across Africa at unprecedented rate
Traditional food knowledge is at risk of being lost within a generation.
The Solution
Africa already holds the answer.
Africa’s food culture is naturally plant-forward rooted in wholesome ingredients
Deep-rooted food wisdom that sustain health for generations, before the rise of Western diet-related diseases
Africa has the opportunity to leapfrog the Western ultra-processed model entirely.